Brand book

Table of contents

Brand book

About Revive

Brand book

Your home
should work for you.

Homeownership should be celebrated at every stage. It's an opportunity to create a space that's truly yours, grow your family, and build wealth for your future. Yet most only tap into a fraction of their home's potential.

Revive exists to change that. We believe real estate is the most powerful way to build wealth—and your home should be working for you, not holding you back.

Too often, homeowners are stuck with deferred maintenance, outdated finishes or missed opportunities to tap into their home's full value. And for many, they're unsure where to start or who to trust.

We design tailored real estate solutions to support homeowners with data, expert guidance, upfront capital, and project oversight. We simplify the process and remove the stress, guesswork, and barriers.

Whether you're growth-minded, overwhelmed by the process, or cautious about taking risks—Revive gives you the strategy, support, and confidence to unlock your home's full potential.

Mission & vision

Brand book

Mission & vision

Mission

Brand book

We make smart decisions simple with
clear data, expert insights, and innovative tools.

We empower homeowners to make smart decisions to
build wealth through real estate.

Home, and homeownership, is the cornerstone of the
American dream and the first step toward a better future.

We believe real estate is the most
powerful asset to build wealth.

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Vision

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A future where homeowners feel confident in their
real estate decisions.

We make our data, plans, and investment insights freely available—so every homeowner is equipped with expert knowledge to make big decisions with certainty.

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Values

Brand book

Values

Brand book

Our values guide everything we do, from how we build tools to how we show up for homeowners and partners.
These principles keep us focused on what matters most: helping people unlock the full potential of homeownership.

Our
values

Champion homeowners, always

Every decision starts with one question: How will this empower their home ownership journey? If it moves them closer to realizing their home’s full potential, we go all in- advocating, guiding, and delivering so they can decide with confidence and achieve the best outcome.

We move fast. The industry doesn’t.

Speed is a weapon. It’s important to adapt quickly, act decisively and not let momentum stall. This is how we outpace the industry, deliver smarter solutions, and create better outcomes for homeowners.

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Values

Brand book

Our
values

(Continued)

Build trust through transparency

Trust is earned, not given. It’s built through consistent communication- and it can be lost. Homeowners deserve full visibility. With full visibility, they gain the power to choose, the confidence to act, and the autonomy to shape their future.

Break tradition to level the playing field

We reject the idea that only the well-connected should win in real estate. Just because something has always been, doesn’t mean it should continue to be. Questioning tradition fuels innovation, and innovation ultimately creates new solutions for homeowners.

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Tagline

Brand book

Tagline

The future starts at home.

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Tagline

Brand book

The tagline reflects our belief that home is where everything starts. It’s where first steps are taken, core memories are made, and futures are shaped.

The future starts at home.

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Tagline

Brand book

Ripples play a large role in the Revive visual identity. They help convey a sense of impact, amplification, and momentum—representing how one smart decision can lead to greater wealth, opportunity, and meaning.

+

The future starts at home.

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Tagline (home ripple design)

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Tagline (home shape design)

Brand book

Fridge magnet

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Two Revive tumblers with 'The future starts at home' tagline

Tagline (home ripple design)

Brand book

Tumblers

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Revive booth exhibit with home ripple tagline

Tagline (home ripple design)

Brand book

Booth exhibit

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+ The future starts at home.

Tagline (home path design)

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Tagline (home path design)

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Our brand promise

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Revive is your trusted partner in real estate.
We promise to unlock property potential with data-backed insights,
transparent guidance, and smarter solutions.

Revive unlocks real estate potential

Our brand promise

Brand book

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Our stance

Brand book

Our stance

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Our stance

Brand book

Real estate loves to hand out the same few options. Sell this way. Buy that way. But anyone who’s spent time around homes knows there’s more potential than that. Real estate is full of opportunity, if you know how to use it. This is the stand we take.

We’re against
a real estate system
that forces everyone into a
one-size-fits-all solution.

We stand to level the playing field with creative solutions that help more homeowners build wealth in real estate.

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Audience personas

Brand book

Audience personas

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Audience personas

Brand book

Understanding who we serve is at the heart of our brand. Each persona reflects a distinct mindset and motivation—shaped by the realities of homeownership and the desire to make confident, informed decisions. These are the people we’re here to empower.

01. The Wealth Builder

02. The Confidence Seeker

03. The Legacy Protector

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Audience personas

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A young man sitting on a brown leather sofa in a warm living room, smiling as he looks at his phone

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Audience personas

Brand book

Two colleagues collaborating at a desk in front of window blinds, looking at a shared monitor

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Audience personas

Brand book

A woman smiling while her golden dog rests against her on a gray sofa, with potted plants on a windowsill behind

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Tone of voice

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Tone of voice

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Tone of voice

Brand book

Revive’s voice is clear, confident, and supportive. We meet homeowners where they are, whether they’re buying, living, or selling.

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Clear
Confident
Supportive

At every phase, our tone flexes slightly to match the mindset of the moment.

Buy phase

Informative, empowering, and optimistic

Buying a home can change the trajectory of your life. We help you find the one with the most potential.

Live phase

Inspirational, dependable, and practical

Home is where it all happens.
Here’s how we can make
the most of it.

Sell phase

Results-driven, transparent, and certain

Sellers want maximum profit. Buyers want turnkey homes.
A tailored strategy gets you both.

Visual identity

Brand book

Visual identity

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Logo

Brand book

The Revive logo reflects our dynamic approach to real estate. The clean wordmark ensures maximum versatility and impact across mediums. The symbol adds distinction, with detail that conveys transformation and possibility, key themes that guide our brand.

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Logo (clear space)

Brand book

To make sure our logo always remains prominent and legible, we have defined an area “X” of clear space equivalent to the
height of our wordmark. This area should be kept free from of any visual elements—text, graphics, borders, patterns or other logos, etc.

x

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Icon

Brand book

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Logo (tagline lockup)

Brand book

The Revive logo and tagline pairing reinforces the promise and potential we help unlock. Here are a few approved lockups that offer flexibility across formats while maintaining brand integrity.

The future starts at home.

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Icon (app)

Brand book

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The way we use color highlights our personality and sets us apart from the crowd. Strategic and thoughtful usage helps us reinforce our visual approach and build brand equity over time.

Colors

Brand book

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Colors (primary)

Brand book

We want people to love our brand and intuitively interact with all parts of our experience. We choose colors that evoke clarity, energy, and potential that can transform the journey of homeownership.

Revive Blue anchors the brand with a sense of trust and expertise.

Purple brings depth and creativity, signaling innovation and forward-thinking.

Caribbean Green adds a fresh, vibrant contrast that evokes growth and possibility.

Black and White provide balance, allowing our colors to stand out with clarity and impact across all applications.

Revive Blue #20196B
PANTONE 2372 C

Expressive Purple #61009E
PANTONE 274 C

Caribbean Green #19D1B2
PANTONE 14-5721

White

Black

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Colors (secondary)

Brand book

Our secondary colors support the primary palette without overpowering it — offering depth, hierarchy, and flexibility while keeping the brand cohesive and visually engaging.

Blue 100 #F0F3FA

Blue 200 #E1E7F5

Blue 300 #C2CEEA

Blue 400 #95AADB

Blue 500 #6785CB

Blue 600 #3E62B6

Blue 700 #2F4A89

Blue 800 #24396A

Blue 900 #1C2E58

Blue 1000 #1B1F4F

Purple 100 #F5EAFD

Purple 200 #E7CEFA

Purple 300 #B97DE6

Purple 400 #912CD0

Purple 500 #61009E

Caribbean Green 100 #B6F6EC

Caribbean Green 200 #7FF0DD

Caribbean Green 300 #48EACF

Caribbean Green 400 #19D1B2

Caribbean Green 500 #13A48C

Turquoise 100 #EDFDFA

Turquoise 200 #C8F9F1

Turquoise 300 #91F2E2

Turquoise 400 #5BECD4

Yellow 100 #FDF8E9

Yellow 200 #FCE6B1

Yellow 300 #F8CE62

Yellow 400 #F5B514

Yellow 500 #D79D09

Red 100 #F29391

Red 200 #EE6F6D

Red 300 #EA4B48

Red 400 #E73936

Gray 100 #F4F5F5

Gray 200 #ECEDEF

Gray 300 #B1B3B5

Gray 400 #555659

Gray 500 #353638

Gray 600 #2A2B2E

Gray 700 #202122

Gray 800 #161617

Gray 900 #0B0B0B

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Colors (primary color pairings)

Brand book

Here’s a collection of suggested color pairings. These colors work well together in real world uses and provide enough contrast for ideal accessibility.

The future starts at home.

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Dalip Jaggi and Giselle Ugarte on stage at Revive event

Typography

Brand book

Typography

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Typography

Brand book

Typography plays a key role in expressing the Revive brand. Our one and only brand typeface is Poppins. The linear font with round, contemporary shapes reflect the clarity, confidence, and accessibility we bring to every stage of the real estate journey.

From headlines to body copy, and digital to print, use Poppins across all brand communications to maintain consistency and visual cohesion.

Poppins
All weights

Aa

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

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Typography (type specs)

Brand book

Our type specs bring consistency and character to every application. Thoughtful use of size, weight, letter spacing, and line height makes Poppins feel striking and uniquely Revive. Sample headline, subline, and body type specifications are featured below.

Headline
(Font Weight: Poppins Semibold | Letter Spacing: -3%)

Champion homeowners, always.

Font Size/Line Height: 95/95

Subline
(Font Weight: Poppins Semibold | Letter Spacing: -3% )

Our values guide everything we do.

Font Size/Line Height: 52/62

Body
(Font Weight: Poppins Regular | Letter Spacing: 0%)

We exist to put homeowners in control of their real estate future. Every decision starts with one question: Does this help them unlock their home’s full potential?

Font Size/Line Height: 24/32

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Typography (type specs: tagline)

Brand book

You’ll notice the brand tagline typography conveys even greater impact with a heavier font weight,
as well as tighter letter spacing and font-size-to-line-height ratio.

The tagline type specifications are:
Font: Poppins Bold | Letter Spacing: -3% | Line height example: 95/89

Font: Poppins Bold

Font Size/Line Height:
95/89

The future
starts at
home.

Letter Spacing: -3%

The future starts at home.

Logo cap height

Baseline

The future starts at home.

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smart

decisions

build

wealth

real

estate

Typography (ripple design)

Brand book

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Palm Springs desert town at golden hour with mountains beyond

Imagery & iconography

Brand book

Imagery & iconography

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Imagery

Brand book

Our imagery is more than visual, it’s emotional. We lead with feeling because when people feel something, they remember, trust, and act. Real life is our creative direction. Emotion is our strategy.

Iconography

Brand book

We use a rounded line icon library. Rounded edges bring approachability, while consistent stroke weights and proportions ensure visual harmony across all platforms.

Two women smiling at a smartphone in a warmly lit restaurant

Rounded corners

x 2x

Are you getting seller
leads from Revive yet?

Iconography

Brand book

Our rounded line icon library has two variations: Regular and Solid. Use icons intentionally to guide attention, improve usability, and strengthen brand clarity.

Backyard lounge with pool, lush landscaping, and covered patio at dusk

Patterns

Brand book

Patterns

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2-Tone primary color palette

Patterns

Brand book

2-Tone primary color palette

The future starts at home. — three Revive lockup variants

Patterns

Brand book

Expressive colors

Revive expressive pattern — concentric colorful house silhouettes

Patterns

Brand book

Expressive colors

Creative expression scale

Brand book

Creative expression scale

Brand book

Our new creative expression spans the full range from functional to expressive. Where each piece lands on this scale is based on where we’re meeting our customer along their journey.